Case Study

PPC Strategy in Action: Real Optimization Examples

Real examples of how I approach common challenges in paid search

Scaling Strategy
Lead Volume Recovery
Improving ROI

Pain Point

Client wanted to scale their Google Ads but needed optimization before increasing budget.

Strategy

  • Narrowed keyword terms to high-converting search terms.
  • Updated ad copy for better Quality Scores & CTAs.
  • Adjusted bidding strategy.
Results:
60% increase in conversion rate
30% decrease in cost per conversion

Pain Point

Client experienced a dramatic drop in lead volume and increased CPC due to market competition.

Strategy

  • Keyword adjustments & search term exclusions.
  • Updated ad copy to improve Quality Scores.
  • Manual bidding temporarily, then switched back to Smart Bidding.
Results:
132% increase in conversion rate
50% decrease in cost per conversion

Pain Point

Client wanted to improve lead quality and ROI from their Google Search campaigns.

Strategy

  • Keyword & search term refinements.
  • Updated ad copy & Unbounce landing page.
  • Call listening & lead quality check.
Results:
1799% Return on Ad Spend post-optimization

Work Process

Hassle-Free Process, High-Impact Results

A clear, tailored approach—from understanding your goals to delivering measurable outcomes.

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1

Free Discovery call

Understand your business goals, challenges, and target audience.

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2

Tailored Proposal

Includes a breakdown of recommended services, timelines, and pricing.

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Strategy Development

Implement a comprehensive marketing strategy that drives results.

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Grow & Scale Your Business!

Let's work together to scale your online presence.