Case Study

Website Implementation & SEO Strategy for a Health & Wellness Brand

Website Setup· SEO Strategy · Content Optimization · LMS Course Launch

Starbird Risign Wellness logo, used for client testimonial purposes.
Client

Starbird Rising Wellness, PLLC

Services

Website Management, SEO, & Meta Ads

Industry

Health & Wellness

Overview

Dr. Rix is a Nurse Practitioner specializing in psychiatric mental health and medical weight loss management. As her practice grew, she was ready to expand beyond traditional clinical services and introduce wellness coaching and online courses as part of a more holistic approach to client care.

We collaborated to implement a new WordPress website using a professionally developed theme, which I customized and configured to fit her brand and service offerings.

In addition, I led her SEO strategy and content optimization, and launched her wellness course platform — creating a cohesive digital presence that aligned with both her clinical expertise and holistic coaching philosophy.

Organic Impressions increased by 62.4% 

Comprehensive tracking and reporting tools.

Organic Clicks grew by 25.7%

Keeping website and app data updated in real-time.

150% increase in clicks from mobile devices

Comprehensive tracking and reporting tools.

Number of ranked keywords increased by 55.56%

Keeping website and app data updated in real-time.

Client Testimonial Video

Dr. Barbara Rix

Dr. Barbara Rix

Owner, Starbird Rising Wellness, PLLC

★★★★★

"Jordyn has been a huge asset in creating, editing, and marketing my digital content — from my website to blog posts, social media, ad campaigns, and online courses. I would recommend her to anyone and everyone. She is amazing and does great work."

Project Phases

01

SEO Audit & Strategy

Conducted a comprehensive SEO audit, keyword research, and technical setup to optimize her website for search visibility and long-term growth.

02

Website Implementation & Content Strategy

Installed and customized a developer-built WordPress theme, configured plugins, managed DNS setup, and created all website content optimized for SEO and user experience.

03

Wellness Course LMS Launch

Configured and launched her online course platform (LMS) on a dedicated subdomain, integrating it seamlessly with her main site for a cohesive client experience.

Key Case Study Takeaways

This project highlights how intentional strategy — not just design — is critical for SEO success. While aesthetics and user experience play an important role, it's the technical foundation and content strategy that ensure a website is visible, functional, and built to scale.

SEO isn't just about ranking — it's about creating a technically sound, user-friendly ecosystem that connects the right people to the right services at the right time. When strategy, technical execution, and content all work together — that's when real, sustainable growth happens.